Ivo Sousa Martins: Design, Photography, Video

Hello, I'm Ivo.

I work at the intersection of brand strategy, creative direction and digital communication, helping brands show up with purpose across formats and channels.

Over the past 10+ years I've worked with clients ranging from local city councils to national political parties, luxury travel brands, restaurant groups and energy companies. My work has been seen on billboards, in election campaigns, on websites and across social feeds.

I help shape as well as execute on creative briefs, leading teams, executive producing documentary series, directing UX redesigns, and helping design the visual identity for two of Portugal's most-watched election campaigns in 2024.

My approach is holistic: strategic thinking and hands-on design work from the early stages of a brief through to final delivery, keeping the identity and message consistent across every channel and format.

Creative Direction
Brand Strategy
Event Design
Digital Design
Editorial Design
Content Creation
Video Production & Editing
Corporate Presentations
Catalogues & Brochures

Creative Strategy
Strategic Planning
Content Creation
Content Management

Design & Implementation
Content Management
Social Media Design
UX/UI
Landing Pages

Case studies

Lightfoot Travel

Digital design for a global luxury travel company: landing pages, Meta ads, stationery and brochures for an international, Asia-facing audience.

Digital Design · Web · Campaign

Kitchennete

Full creative partner for restaurant and hospitality brands: strategy, identity, photography and content across Instagram, TikTok and YouTube.

Branding · Content · Social

Praça Beato

Identity rebuilt from the ground up for a Lisbon food market: social, menus, signage and a family of on-brand pop-up events.

Branding · Print · Events

Partido Socialista

3.5 years leading visual and content strategy across every major platform, plus outdoor and lead design for the 2024 legislative and European elections.

Branding · Campaign · Social

Academia Socialista

Bold, modern identity for a leadership programme for young progressives: typography, colour and layout across digital, print and video.

Branding · Events · Campaign

Câmara Municipal de Lisboa

UX/UI redesign of Lisbon's official city council website: new architecture, simplified navigation, refreshed visual identity.

UX/UI · Web

50 Anos do Direito em Portugal

Visual identity for a Provedoria de Justiça book launch marking 50 years since Portugal's return to democracy.

Branding · Editorial · Events

UTPR Seminar

Visual identity and digital strategy for an academic tax-law seminar at the University of Lisbon's Faculty of Law.

Branding · Events

Video

Two produced-and-directed documentary series, plus video production and editing for brand and hospitality clients, from campaign films to short-form content that runs on their own social channels.

Documentary series

Citizen Diaries

Lisboa Capital Verde 2020: a 17-part documentary series following Lisbon residents shaping the city's green transition.

Momentum

Capital Europeia do Desporto: a 7-part series profiling athletes and sporting communities across Lisbon.

Brand & client work

A massa que faz crescer

Branded short produced for Now Canal.

Oz Energia: A Chama que nos Une

Season 2 of the branded documentary series for Oz Energia.

Oz Energia: A Chama que nos Une

Season 3 of the branded documentary series for Oz Energia.

Social Media Reels

Short-form video produced and edited for brands on social media.

Design.
Photography.
Video.

Hello, I'm Ivo.

Branding & Creative

Strategy

Web